Cook Street Liquor Store has been a longstanding fixture in Victoria’s Fairfield neighbourhood for over 15 years. Known for its curated selection of beer, wine, and spirits, the store has built a loyal community presence through a warm, neighbourhood-driven approach to retail.

The brand refresh focused on preserving the familiarity and trust the business had built within the community while modernizing the identity for its next phase of growth, including expansion into a second location. Studio Frankie led the development of the brand system across signage, digital assets, flower wraps, and merchandise, in collaboration with Studio Okay Thanks and illustrator Luke Ramsey.